A project sponsored by iHome to research, develop, design, and prototype a product with the possibility of production. Worked closely with marketing to develop demographics and target areas of opportunity among competitors.
Developed four original concepts and two fully designed prototypes between two groups. The market opportunity found was to expand iHomes product range by using modern design styling, along with increased audio and build quality, creating a more premium product.
Project 1 Members: Dylan Mellinger, Greg Sundermann, Kevin Hannon, Will Rhoda
Project 2 Members: Matt Umbriac, Aaron Stathum, Ryan Hanuschak